About Tim
Being. Doing. Making. Designer & Traveller.
Overview
I am a behaviour-led creative and strategic (service) designer with 25 years experience in print, graphics, motion, interactive, digital and service/product systems.
I work in the Aviation, Beauty, Fashion, Education, Energy, Entertainment and Financial Services sectors.
I am Associate Lecturer at the University of the Arts London for the BA (Hons) Design Management course at London College of Communication and MA Innovation Management at Central Saint Martins. I served as Global Executive Director of Service Design for The Esteé Lauder Companies, helping brands such as Aveda, Jo Malone, MAC, Origins and others implement end-to-end customer-centric programs across the globe. For Fjord (now Accenture Song) I was Service Design Lead and formed design and innovation teams and delivered successful digital transformation projects for Avianca, Mango, Intesa Sanpaolo, Itau, Natura, Petronas in Europe, South America and Asia. I was Service Design Lead for Designit (Wipro) creating FlyRevo and Lead Experience Architect for NHS.UK transforming digital health information and user experiences.
Ethos
I observe human behaviour to create relevant and meaningful services with technology through empathy, cultural awareness and dedication to rigour and excellence.
My work creates behaviour change at scale. It examines how human beings engage with each other and brands across multiple media and technologies towards connection, agency and long-term planetary impact.
Focus: human-to-human connection, human interaction with technology
Approach: collaborative, co-creative, holistic, human-centered, evidence-based, behaviour-led
Expertise: ethnography, strategic branding, interaction design, user experience design, service design
Nouns: Artist. Designer. Creative. Strategist. Traveller. Leader. Ethnographer. Teacher. Writer.
Motto: Travel is victory!
Status: Radio, Radio
Accolades
I have joined symposia and spoken at conferences across the globe since 1999.
In 2006, an online interactive toy I made won Time Magazine’s award for Best Kids Website.
From 2011 I was the Lead Experience Architect for NHS.UK, a digital health information service serving 16 million unique users each day.
In 2014 I became a Service Design Lead at Fjord, now Accenture Song, serving clients across Europe, Asia and South America in the Aviation, Beauty, Fashion, Energy and Financial Services sectors. I help bring the Fjord brand and studios to Italy, Brazil, Argentina, Colombia and Singapore.
The work I did for Designit and FlyRevo in 2021 won a Red Dot award for Branding Design.
Background
I studied anthropology, design and the philosophy of aesthetics at Vassar College in Poughkeepsie, New York.
After graduating with honours, I lived in Oita, Japan for a year teaching English to technology students with the JET program while visiting the sacred sites I had studied at university.
I started my design career as a graphic designer and became an off-set printer. Next, I moved into interaction design and animation, eventually becoming a digital. user experience and service designer.
I am an avid traveller, and I love learning languages. I live in London running a small, independent strategic design consultancy.
I also draw comics and graphic novels, and love to cook and eat food.